Effective Sales Letter: Long or Short?Some of the questions most frequently asked questions internet businessman who was designing a sales letter which is better to use sales letter with a long page sales letter or short? When to use a long sales letter? And when also use short sales letter?
Before entering into a long discussion of short sales letter, you must still remember about the concept of most wanted response (MWR). MWR is the starting point for determining the short length of a sales letter. Why? Yes, because MWR is the best response you want. My little refresh again, MWR general there are two:
• They buy your product, or
• They leave the contact data to follow up
Well, then when making a long sales letter?
The long sales letter used to make if you offer your paid product. With a long sales letter, we can explain more about our products. You can make introductions to prospective buyers, you can explain your product strengths, what benefit to the buyer, you can add your unique selling position, you can include guarantees, bonuses, and others.
This means that you need to explain a lot about your products and services. You need to convince your prospects that your product is the best solution for them.
Of course that should also be noted when using the long sales letter, conveyed in an interesting. Do not make visitors sick. Use hypnotic writing. How do I get visitors interested since your headline and sales letter with a detailed trace of each next word, until finally finished reading this entire sales letter.
The important fact is, in fact visitors would not mind reading a long sales letter. The important thing is not boring and it contains things that prospective buyers want your product. Less is more in comparison as there are people who feel at home reading a book containing hundreds of pages, is another book that only a dozen pieces of casual reading.
The reason, because the book was interesting and attractively presented so that readers hypnotized to continue reading through to the end. Conversely, though his book was too thick, but if the language of our boring through each page of the book quickly.
If the short sales letter how?
Short sales letter is usually used not to sell something. But to capture prospect contact data. Not long since there's not much delivered. In essence, the benefits gained enough visitors when entering their email address. Suppose that by offering a gift or a free ebook. With a short sales letter, hope visitors who are interested will directly enter their email address.
So the conclusion, in my opinion, long or short sales letter pages have their potency. The long sales letter is usually used to offer a paid product. Medium, short sales letter used for data capture potential prospect.
If you think how?
